Bruce Barnes was a wine lover, but he was frustrated that so many people kept their wine in boxes or racks that don't allow them to see the labels. More importantly, he knew that storing wine upright risked drying out the cork and allowing air to oxidise the wine.

Fortunately, Bruce was also one of New Zealand's most talented industrial designers, notching up over 30 years in the industry. So when he couldn't find a wine rack that was perfect for storing his modest wine collection, he decided to desing one himself, naming it Winerax.

When Trade & Enterprise New Zealand saw the initial Winerax design, the granted Bruce an award to complete its development. After much research Bruce chose ABS plastic as the material of choice as it offers durability, dimensional strength and flexibility with rigidity. Winerax slots together easily with no tools needed, and you can easily configure Winerax to fit any space.

Sadly and unexpectedly, Bruce died in 2002. His dream, however, continues with Winerax providing a practical, stylish and effective storage solution for wine lovers worldwide.